Last year, more than 53% of all web traffic was automated, per a Thales report. Your website now has two audiences. People look at the pictures. Machines read the code.

Last year, more than 53% of all web traffic was automated, per a Thales report. Your website now has two audiences. People look at the pictures. Machines read the code.
Meta's Q2 revenue was up 28% year over year. Their average ad price rose 12%, with 14% more impressions. The auction for paid attention gets busier. Being named by an AI assistant is different. That's attention you earn, not rent.
But for micro businesses, government figures show only 14% use AI (DSIT, 2025 fieldwork). Have you ever asked an AI assistant what it tells people about you?
In 2025, 64% of Europeans aged 16-24 used generative AI (Eurostat). When one of them asks an AI assistant where to shop nearby, is your business in the answer? And are the details right? Search your own shop category today to see what comes back.
A feature Microsoft added to its Clarity tool in July now answers this. It shows which other businesses are cited for your topics, and where the first gap is to close. A free way to see who your competition is in an AI assistant's answer.
A 2025 U.S. Chamber survey, cited in July testimony: 73% of small businesses say losing targeted ads would harm their business.
AI assistant answers are a complement. Clear public information about your business helps AI assistants describe you.