Ask This in Your Next Interview

"What's the mission of the company? What are your values?"

Tesla attracts people who believe in its purpose, and you can find out whether a company has one too.

#JobSearchStrategy #CareerChange #PersonalBranding #60DaysToHired

Read Your LinkedIn About Section Out Loud

Does it share your purpose, or does it just say "marketing strategist with 25 years of experience"? Your About section is the perfect place to lead with your why instead of your what.
#JobSearchStrategy #CareerChange #PersonalBranding #60DaysToHired

Patagonia Leads With Its Mission, Not Its Jackets

"We're in business to save our home planet." Patagonia puts its mission first, even before its products. Start with the purpose behind your work; support it with experience.
#JobSearchStrategy #CareerChange #PersonalBranding #60DaysToHired

On Paper, Everyone Looks the Same

Most job applications highlight what you do: your job titles, experience, and skills. On paper and in interviews, everyone can look the same. Lead with your why; stand out.
#LeadWithYourWhy #JobSearchStrategy #CareerChange #PersonalBranding #60DaysToHired

Make It Easy for a Company to Say Yes

Zappos offers free returns, so buying feels less risky. Do something similar for an employer. Find a problem they have and share your idea as a helpful gesture.
#PersonalBranding #60DaysToHired #WritingCommunity #AmWriting #WriterSky #Authors #BookSky

Do a Favor With Nothing Expected Back

Patagonia repairs jackets for free, for life. Do something similar for your network: make an introduction, share a lead. Give without expecting anything in return.
#PersonalBranding #60DaysToHired #WritingCommunity #AmWriting #WriterSky #Authors #BookSky

Share What You Know, Like HubSpot

HubSpot offers a free CRM and free certifications.

Do something similar by posting an article or sending a hiring manager a quick note with tips on saving money.

#JobSearchStrategy #60DaysToHired #WritingCommunity #AmWriting #WriterSky #Authors #BookSky

Let Them See Your Work Before They Hire You
Write some sample emails to show your skills.

Share what you can do without expecting anything in return.

#JobSearchStrategy #CareerChange #PersonalBranding #60DaysToHired #WritingCommunity #AmWriting #WriterSky #Authors #BookSky

Costco Loses Money on a Hot Dog on Purpose

Costco loses money on its $1.50 hot dog and soda deal, but this helps them build trust with customers before they buy anything. Use the same idea to stand out in your job search. #60DaysToHired #WritingCommunity #AmWriting #WriterSky #Authors #BookSky

The Best Offer Isn't Always the Highest Number

The highest salary on paper isn’t always the best deal; consider the cost of living, benefits, flexibility, and stability.

Look at the big picture.

#JobOffers #SalaryNegotiation #CareerChange #JobSearchStrategy #60DaysToHired #author #writer #iwrite

Before You Sign, Do This

Add up every part of the offer: salary, bonus, equity, and allowances.

Compare it to the cost of living in that city. Most people decide based on just one number.

Look at the full picture.

#JobOffers #SalaryNegotiation #CareerChange #JobSearchStrategy #60DaysToHired@

Five Lenses, One Better Decision

Total compensation, cost of living, benefits, flexibility, and stability are five things that can help you make a better choice when you get a job offer.

#JobOffers #SalaryNegotiation #CareerChange #JobSearchStrategy #60DaysToHired #author #writer #writing #iwrite

Will This Company Still Be Around in Two Years?

Warren Buffett looks at companies over decades, not just months.

Check the company’s layoff history and ask yourself whether you think it’ll still be around in two years.

#CareerChange #JobSearch #60DaysToHired #author #writer #writing #iwrite

Benefits Add Value You Don't See Right Away

Costco earns most of its profit from memberships, not groceries.

Your PTO and 401(k) match might not show up in your salary, but they can make a big difference over time.
#author #writing #writer #iwrite #CareerChange #Jobsearch #60DaysToHired

Many job seekers go into networking sessions armed with resumes and business cards; that's the wrong approach.
Serve before you sell.
Here's a little lesson on how to network authentically and come out ahead:

#job #careers #jobsearch #professionaldevelopment #60daystohired

youtu.be/UTm77mM0atI?...

Holy cow!
My book, 60 Days to Hired, spotted in the wild on a flight to Texas! Thank you!
#60daystohired #writers #writer #author #iwrite