explore | Grilled Cheese

The AI Search Metrics I Use To Track Client Pipelines

See whether AI search reaches buyers and creates qualified opportunities with five measures covering brand presence, answer accuracy, and attribution.
#seo #smm

OuterBox Launches OBxFrontier to Kill Busywork With Custom AI

OuterBox launches OBxFrontier, a custom AI development service that maps client workflow problems and builds AI agents around their existing systems.
#seo #smm

How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar]

Tom Capper of STAT walks through the biggest AI search measurement challenges and a tactical solution for each one: October 14 at 2 p.m. ET.
#seo #smm

TikTok adds certification tiers for agency partners

The platform will be offering either Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.
#smm #tiktok

Instagram updates its educational safety program

The app’s School Partnerships offer educators a way to report potential safety issues directly, and is launching school-related in-app hubs.
#instagram #smm

Pinterest offers post-holiday marketing tips

The company said that in the week between Christmas and New Year’s, marketing experts should shift from gifting to self-care.
#pinterest #smm

Meta launches Muse AI for SMBs

The company’s agentic artificial intelligence tools can help small businesses improve workflows and work with connector partner apps.
#meta #smm

Threads expands live chat engagement options

The app added live reactions and a raise hand feature, and will soon launch web-based live chats.
#smm #threads

Celebrate your granddaughter's birthday with this adorable and heartfelt greeting card

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#UKGiftHour #firsttmaster #BizHour #ukbizhour #SmallBusiness #uksmallbiz #spdc #ukbiz #smm #Tweetuk #UKhashtags #ATSocialMedia #BritHour

Yes, You Can Change AI’s Opinion. Here’s How.

AnswerShare reports more recommendations in a client test after publishing sourced brand context. Here is how its machine-layer works & what it cannot fix.
#seo #smm

Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry

Test whether honest expectations and money-back guarantees build trust in health marketing, then judge results beyond the first conversion.
#seo #smm

Amazon Blocked Meta’s Muse, And Robots.txt Had Nothing To Say

Any website can write Amazon's block-page sentence into its own terms. Spotting an agent that looks like a shopper is the hard part.
#meta #smm

Shopify Extends WebMCP Into Checkout For Browser Agents

Shopify has extended its WebMCP tools into checkout, letting browser agents update a shopper's checkout and place the order after the buyer confirms it.
#seo #smm

EmDash 1.0 Challenges WordPress Freedom With Cloudflare Lock-In

EmDash 1.0 trades WordPress's freedom of choice for heavy reliance on Cloudflare's infrastructure.
#seo #smm

ChatGPT Ad CTR Topped 1% In 4 Markets, Not In The U.S.: Report

A report using Similarweb panel data breaks down ChatGPT ad click-through rates by market and tracks how often the top ChatGPT advertisers changed.
#seo #smm

AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work

Better AI marketing starts with testing assumptions, aligning brand messaging, and building evidence into PR pitches before publishing.
#seo #smm

Токен, который можно отозвать, лучше пароля, который уходит навсегда.

AI SMM подключается через официальные API площадок. Пароль ты никому не отдаёшь, а токен в любой момент можно отключить. Публикации просто остановятся. Спокойно и без сюрпризов.

#AISMM #SMM

Anthropic Publishes Prompting Guidance For Claude Opus 5.5

Anthropic's Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to think carefully.
#seo #smm