You judge risk by what you recall easily.

Tversky and Kahneman, 1973
#psychology #science #cognitivebias

You see patterns in noise that aren't there.

Patternicity, a term coined by Michael Shermer, is the tendency to find meaningful patterns in meaningless noise.

Whitson and Galinsky, 2008
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📈💬💡 Training, intelligence, & experience do not automatically make people aware of their biases. Experts should use external checks rather than relying only on confidence in their judgment. #DataCommunication #CriticalThinking #CognitiveBias

📈💬💡 Do not begin by treating bias as only the audience’s problem. Examine whether your preferred conclusion, group loyalties, or assumptions are affecting which evidence you notice & trust. #DataCommunication #CriticalThinking #CognitiveBias

You think you see the world exactly as it is.

Naïve realism is the conviction that your subjective perceptions are objective, factual accounts of reality.

Ross and Ward, 1996
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📈💬💡 Before presenting, ask whether stereotypes about the source or the people represented in the data could distort an audience's interpretation. Address those assumptions directly when necessary. #DataCommunication #CognitiveBias #Trust

You think others are swayed more than you.

People consistently estimate that media, advertising, and opinions influence others far more than they influence themselves.

Davison (1983)
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You remember information better if you create it.

Memory retention is significantly higher for information you generate yourself than for information you are simply given.

Slamecka & Graf (1978)
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One small slip leads you to abandon everything.

The belief that a goal requires perfect execution turns a minor lapse into a total failure.

Marlatt (1985)
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You devalue future rewards to prioritize immediate, smaller gains.

A 1981 study found that participants often chose a smaller, immediate reward over a significantly larger reward available after a delay.

Ainslie, 1981
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Your decision quality deteriorates throughout the long workday.

A 2011 analysis of 1,100 judicial rulings found that parole approval rates dropped from 65% to zero as the day progressed.

Danziger, Levav, and Avnaim-Pesso, 2011
#psychology #science #cognitivebias

You mistake repeated headlines for objective reality.

An availability cascade occurs when a chain of expressed perceptions triggers a public belief through repetitive reinforcement.

Kuran & Sunstein, 1999
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We often kneecap our own accomplishments before we even start. Learn how to recognize and avoid this #CognitiveBias. beyondbetter.io/fail_before_...

You remember your contributions as disproportionately large.

Egocentric bias causes you to overstate your personal impact on group outcomes.

Ross and Sicoly, 1979
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You struggle to use objects in new ways.

Functional fixedness limits your ability to see new uses for common objects.

Duncker, 1945
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Changing your mind doesn’t erase who you were. Sometimes it proves you’re still becoming.

#KeepYourBrain #Psychology #CognitiveBias #PersonalGrowth #ABIDE

You blame your failures on the world around you.

The self-serving bias refers to the tendency to attribute successes to internal factors and failures to external ones.

Miller and Ross, 1975, Psychological Bulletin
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You overestimate how much people notice your minor behaviors.

The spotlight effect is your tendency to feel that your actions are being observed by everyone.

Thomas Gilovich, 2000
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You judge strangers as kinder based purely on appearance.

The halo effect is the tendency for an overall impression of a person to influence your feelings about their character.

Edward Thorndike, 1920
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