Melius Raises $20M to Build AI Tools for Advertising

Apple's secret advertiser blocklist dominates Advertising Week discussions. Concerns grow over transparency and reach
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ChatGPT will test clearly labeled visual ads during image generation in the US later this month, with OpenAI saying ads won't influence responses. #OpenAI #ChatGPT #AdTech
DoubleVerify is adding attribution and brand-suitability tools for ads in ChatGPT, per Yahoo Finance and LBBonline. It said Weight Watchers saw a cost per acquisition 15.3% below benchmark. AI chat is becoming a measurable ad channel. #AdTech #Marketing
ICYMI: Trade Desk to test iOS 27.2 beta as Safari ad-domain ticket stays open #TradeDesk #iOSBeta #SafariAds #DigitalMarketing #AdTech
ICYMI: Trade Desk to test iOS 27.2 beta as Safari ad-domain ticket stays open #TradeDesk #iOSBeta #SafariAds #DigitalMarketing #AdTech
Explaining Magnite #Magnite #Advertising #SSP #ProgrammaticAdvertising #AdTech
Explaining Magnite #Magnite #Advertising #SSP #ProgrammaticAdvertising #AdTech
FYI: OM SDK sandbox cuts Android ad session start to 11 ms, IAB Tech Lab says #DigitalMarketing #AndroidDevelopment #AdTech #MobileMarketing #IAB
FYI: OM SDK sandbox cuts Android ad session start to 11 ms, IAB Tech Lab says #DigitalMarketing #AndroidDevelopment #AdTech #MobileMarketing #IAB
Kargo says self-serve Karlo lifted ad recall 21% in Ad Council campaign #Advertising #DigitalMarketing #AdTech #PPC #SocialMedia
LG Ad Solutions puts Home Screen ad slots on Best Buy's ad network #LGAdSolutions #BestBuy #ProgrammaticAdvertising #AdTech #RetailMarketing
Kargo says self-serve Karlo lifted ad recall 21% in Ad Council campaign #Advertising #DigitalMarketing #AdTech #PPC #SocialMedia
LG Ad Solutions puts Home Screen ad slots on Best Buy's ad network #LGAdSolutions #BestBuy #ProgrammaticAdvertising #AdTech #RetailMarketing
Olyzon launches agentic orchestration platform & X introduces AI ad creation tool X Lift. Deep dive into ad tech this afternoon
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Join NextNW 3 pm on 10.15 at RAIN Agency for a fast look at emerging #AdTech tools, bold ideas and the shifts shaping our industry. Hear from executives from Channel Factory, StackAdapt, Viant and Kargo . Details + tickets:
www.nextnw.org/event/panel-...
#Advertising #Portland
iOS 27 isn’t just blocking trackers—legit vendors like The Trade Desk are being cut off too. #Privacy #AdTech #iOS27 #DataTracking #Safari #AppleAdRules thedailytechfeed.com/ios-27s-ad-b...
Heading to ANA Masters of Marketing? 🌴
Make sure NIVO x Mediaocean is on your list. Stop by our booth Oct. 20-23 to see how NIVO is helping marketers turn AI into action.
Learn more and request a meeting: team.mediaocean.com/ana-masters-2026
#ANAMasters2026 #NIVOai #AI #AdTech
Melius ad creative platform raises $20M after pivot Ex-Ramp engineers secure $20M for Melius ad creative platform, shifting from spend optimization to generative AI camp… https://viralwirenow.com/articles/melius-ad-creative-platform-raises-20m-pivot.html #Melius #AdTech #VentureCapital #GenerativeAI
ProSiebenSat.1 launches HbbTV-based AdManager for SMEs #ProSiebenSat1 #HbbTV #AdTech #MediaInnovation #TVAdvertising