I learned that UTM tracking helps Cute as a Cupcake identify which campaigns and platforms bring visitors to its website. The funnel made the connection between campaign, medium, source, and conversions easier to understand. #mktg4060fiasco

If I put this in our presentation, I'd probably map out the campaign/medium/source combos ahead of time instead of building them on the fly, just to make sure everything stays consistent. Also would've liked to try a couple extra channels to make the funnel a bit more filled out. #mktg4060fiasco

#mktg4060fiasco If could improve something is by creating a more detail UTM to create a more detail story.

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If I were to include this to my presentation, I would do my chart better so that it’s easier for the clients to read and so it can be understandable. It’s my first time using UTM builder and it went well I guess.

#mktg4060fiasco Making the graph through cluade was fairly simple. One change I would improve on is making the chart more visually appealing by making it more relatable to the business.

#mktg4060fiasco. What could you improve if you were to include this part in your presentation? I would change everything that doesn't flow properly together and i would clean it up

I could improve by showing one real example of how a UTM-tagged click becomes a measurable action, such as an event RSVP or taproom visit. I would also make the naming convention more visible and explain why the same campaign name must stay consistent across every medium and source. #mktg4060fiasco

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I worked on making UTM tracking and a funnel chart for Flame & Fire Brazilian Steakhouse. It was interesting and very informative and gave me a better understanding of some tools and methods that companies can use to improve their marketing. #mktg4060fiasco

Created a UTM map for Cute as a Cupcake in Merrillville. Used email, Yelp, Facebook, and Instagram to trace the path a customer takes through the funnel (awareness to loyalty). The major takeaway is to consistently use lowercase and descriptive names! #mktg4060fiasco

Today I learned how to prompt to Urchin Traffic Monitor (UTM) funnel chart. I think one thing that I can improve on is understanding UTM more in depth in order to provide a better analysis. #mktg4060fiasco

...seeing two rows in a mock report where there should be one would land harder than any bullet point. #mktg4060fiasco

This exercise helped me understand how marketers utilize URL’s to track traffic and where it is specifically coming from. If i include this in my presentation, i would modify with better logical connection representation with legends and markers. #mktg4060fiasco

After the funnel exercise for #mktg4060fiasco. Biggest opportunity: one messy link (Tiktok vs Tik Tok vs tiktok) can fracture your own data before you ever see a dashboard. I'd show the "broken" version live next to the "fixed" version instead of just describing the fix ...

If I added this to my presentation, I would improve it by including real information, like how many people clicked the links, visited the website, and placed orders. This would help show which marketing channels work best for Cute as a Cupcake. #mktg4060fiasco

What could you improve if you were to include this part in your presentation?

I would probably try to get some actual data from the business to showcase a more realistic graph to the judges to show how effective it can be to track metrics across different platforms using the links. #mktg4060fiasco

Completed a UTM tracking exercise for MKTG 4060, building a campaign-to-conversion funnel for our client. Key insight: keeping medium labels consistent across campaigns, rather than one channel per campaign, is what makes cross-campaign comparison possible. #mktg4060fiasco

Working on the Cute as a Cupcake project showed me that my presentation would improve if I explained the funnel stages and connected each UTM link to a specific customer action. #mktg4060fiasco #utm

Worked on turning a marketing plan into measurable data: mapped Cute as a Cupcake's campaigns across channels and built UTM links to track exactly which ones drive results. #mktg4060fiasco

I could improve this part of my presentation by showing one real example from click to lead and explaining how campaign, medium, and source names roll into the dashboard. I would also add a reminder about avoiding UTMs on internal links. #mktg4060fiasco