📈💬💡 An ingroup messenger may influence moderate group members differently from strongly committed members or weak identifiers. Test your message with each subgroup instead of assuming one effect. #DataCommunication #SocialPsychology #SocialIdentity

📈💬💡 A messenger who reassures one group may cause another group to discount the message. For mixed audiences, choose a credible source who does not strongly represent one opposing side. #DataCommunication #SocialPsychology #Trust

📈💬💡 A person who belongs to both an audience ingroup & outgroup can reduce distrust & make an outgroup seem less distant. Use this approach only when both identities are genuine & the messenger is trusted by both sides. #DataCommunication #SocialPsychology #Trust

🎬 Moving People with Data 1/5: Why Numbers Can Make People Care Less — See entire video series (new 1 each day) at ➡️ www.youtube.com/@jennygrankin ⬅️ #DataStorytelling #DataCommunication #BehavioralScience #Psychology #System1Thinking #System2Thinking #Neuroscience #Empathy #DataLiteracy

📈💬💡 Identify shared beliefs, experiences, roles, interests, or goals before discussing disputed findings. Common ground can reduce “us versus them” thinking & make the conversation feel less threatening. #DataCommunication #SocialPsychology #SocialIdentity

📈💬💡 When trust is a barrier, choose a qualified messenger who shares a meaningful identity with the audience. The same information may be accepted more readily from someone perceived as “one of us.” #DataCommunication #SocialPsychology #SocialIdentity

📈💬💡 After forming an early interpretation, deliberately look for evidence that would contradict it. This reduces the risk that you or your team will search mainly for information supporting the first explanation. #DataCommunication #CriticalThinking #CognitiveBias

📈💬💡 Training, intelligence, & experience do not automatically make people aware of their biases. Experts should use external checks rather than relying only on confidence in their judgment. #DataCommunication #CriticalThinking #CognitiveBias

📈💬💡 Do not begin by treating bias as only the audience’s problem. Examine whether your preferred conclusion, group loyalties, or assumptions are affecting which evidence you notice & trust. #DataCommunication #CriticalThinking #CognitiveBias

📈💬💡 Before presenting, ask whether stereotypes about the source or the people represented in the data could distort an audience's interpretation. Address those assumptions directly when necessary. #DataCommunication #CognitiveBias #Trust

📈💬💡 People remember identity-supporting information more easily & may forget threatening information. Link the evidence to an identity the audience currently values, then revisit the key finding later. #DataCommunication #ScienceCommunication #SocialIdentity

📈💬💡 Moral & emotional words can attract attention & increase sharing, but they often spread mainly within aligned groups. Use them carefully when the goal is to reach or unite people across group boundaries. #DataCommunication #SocialPsychology #MoralPsychology

📈💬💡 People often trust & share information that supports their political or cultural side. Check favored sources as carefully as opposing sources, especially when the content confirms what the audience already believes. #DataCommunication #Misinformation #Trust

📈💬💡 The more central a group is to someone’s identity, the more likely that person may reject evidence that conflicts with the group’s position & accept information that supports it. #DataCommunication #SocialPsychology #SocialIdentity

📈💬💡 Ask whether accepting the findings would make the audience feel disloyal, lower its group’s status, or conflict with what respected group members believe. Those threats can motivate rejection. #DataCommunication #SocialPsychology #SocialIdentity

📈💬💡 Audiences may accept or dismiss the same expert depending on whether the expert’s conclusion matches their cultural values. Consider both the evidence & the audience’s likely view of the messenger. #DataCommunication #Leadership #Trust

📈💬💡 Strong numerical ability does not guarantee neutral interpretation. When data has political or cultural implications, skilled reasoners may still reach conclusions that protect their group identity (and are better at justifying a faulty position). #DataCommunication #CriticalThinking #CognitiveB

📈💬💡 Employees may judge data through organizational norms about risk, innovation, hierarchy, privacy, creativity, or performance. Identify those norms before deciding how to frame the findings. #DataCommunication #Leadership #OrganizationalPsychology

📈💬💡 Two audiences can see the same footage, numbers, or findings & reach different conclusions because each interprets the evidence through its own group values & assumptions. #DataCommunication #SocialPsychology #OrganizationalPsychology

📈💬💡 Ask which groups, traditions, values, & shared experiences shape the audience’s view. Then consider whether your evidence supports or conflicts with those cultural commitments. #DataCommunication #SocialPsychology #ValuesBasedCommunication