Reduce SSP auction latency by precomputing slow-changing rules, separating configuration from execution, and managing freshness explicitly. #adtech
@hackernoon.com
@hackernoon.comReduce SSP auction latency by precomputing slow-changing rules, separating configuration from execution, and managing freshness explicitly. #adtech
@marketingnews.bsky.socialFYI: Explaining deal ID #DealID #ProgrammaticAdvertising #DigitalMarketing #AdTech #ProgrammaticBuying
@ppc.landFYI: Explaining deal ID #DealID #ProgrammaticAdvertising #DigitalMarketing #AdTech #ProgrammaticBuying
@proxysocks5.bsky.socialAn ad dashboard tells you about delivery. A regional check helps show what someone actually saw.
Record the creative, placement, destination URL, time and location. Compare those observations with platform reports.
A proxy doesn't reveal the entire ad auction.
@ppc.landFYI: Explaining match rate #DigitalMarketing #AdTech #MatchRate #MarketingAnalytics #DataPrivacy
@marketingnews.bsky.socialFYI: Explaining match rate #DigitalMarketing #AdTech #MatchRate #MarketingAnalytics #DataPrivacy
@ppc.landEzoic cuts 25% of display impressions to push viewability to 87% #Ezoic #AdTech #Viewability #DigitalMarketing #CPM
@marketingnews.bsky.socialEzoic cuts 25% of display impressions to push viewability to 87% #Ezoic #AdTech #Viewability #DigitalMarketing #CPM
@marketingnews.bsky.socialFYI: PatientPoint puts 145,000 ad screens inside 32,000 doctors' offices #PatientPoint #HealthcareAdvertising #PharmaMarketing #AdTech #DigitalSignage
@ppc.landFYI: PatientPoint puts 145,000 ad screens inside 32,000 doctors' offices #PatientPoint #HealthcareAdvertising #PharmaMarketing #AdTech #DigitalSignage
@ppc.landPubMatic CEO says Google needs up to 15 months to open AdX to Prebid #PubMatic #AdTech #GoogleAdX #Prebid #DigitalAdvertising
@marketingnews.bsky.socialPubMatic CEO says Google needs up to 15 months to open AdX to Prebid #PubMatic #AdTech #GoogleAdX #Prebid #DigitalAdvertising
@marketingnews.bsky.socialExplaining cohort-based targeting #CohortBasedTargeting #DigitalMarketing #PPC #AdTech #FLoC
@ppc.landExplaining cohort-based targeting #CohortBasedTargeting #DigitalMarketing #PPC #AdTech #FLoC
@nextnw.bsky.social🚀 What’s actually next in AdTech?
Join Seattle’s advertising, media & marketing community for a fast look at emerging tools, bold ideas and the shifts shaping our industry.
📍 Copacino Fujikado | Seattle
📅 Oct. 14 | 3 PM
Details + tickets
www.nextnw.org/event/panel-...
#AdTech #Advertising #Seattle
@ipinfo.bsky.socialWhat if your platform’s users could target the places their audiences actually connect from?
IPinfo Places brings venue-level IP data directly into AdTech platforms, adding real-world context to targeting at scale.
See it at #DMEXCO: https://hubs.ly/Q04vg71_0
@thedailytechfeed.comApple eases ATT consent prompts in EU with softer wording, new design, and yearly re-prompts. #AppTrackingTransparency #PrivacyUX #EURegulation #Apple #AdTech #SecurityNews thedailytechfeed.com/apple-to-sof...
@innovid.bsky.socialKlick Health's Devon Taylor joins host Dan Mouradian on the latest episode of Creative x Tech.
Listen to the full episode now! team.mediaocean.com/podcasts-creative-x-tech-devon-taylor
#MediaoceanPodcastNetwork #CreativeXTech #Gaming #AI #AdTech
