ICYMI: Nobody agrees where the media budget actually stops #MediaBudget #MarketingStrategy #PPC #DigitalMarketing #MediaPlanning
@marketingnews.bsky.social
@marketingnews.bsky.socialICYMI: Nobody agrees where the media budget actually stops #MediaBudget #MarketingStrategy #PPC #DigitalMarketing #MediaPlanning
@galloni.netAdvertisers spent their Google credits, then Google took the credits back. Promotional credit is only useful if the billing system treats it as settled. https://netcontentseo.net/article/advertisers-spent-their-google-credits-then-google-took-the-credits-back-693 #GoogleAds #PPC #Advertising (1/2)
@empirical.digitalAlmost a year later and I still think about this. It was so easy for Google to get companies to tell them exactly how much they were spending on other digital ad platforms. #ppc
@thedigitalmaze.bsky.socialEllenvale Interiors: 17% more sales on 24% less spend. We rebuilt their Google Ads around Target ROAS bidding and pushed ROAS up 54%. thedigitalmaze.com/case-studies... #PPC #GoogleAds
@marketingnews.bsky.socialExplaining post-bid verification #DigitalMarketing #AdTech #PostBidVerification #Advertising #PPC
@ppc.landExplaining post-bid verification #DigitalMarketing #AdTech #PostBidVerification #Advertising #PPC
@ppc.landExplaining traffic shaping #TrafficShaping #DigitalMarketing #PPC #BidRequests #DSP
@marketingnews.bsky.socialExplaining traffic shaping #TrafficShaping #DigitalMarketing #PPC #BidRequests #DSP
@marketingnews.bsky.socialFYI: Explaining arbitrage #Arbitrage #DigitalMarketing #PPC #Advertising #Programmatic
@marketingnews.bsky.socialFYI: Explaining promotion #Promotion #Marketing #PPC #Advertising #DigitalMarketing
@ppc.landFYI: Explaining arbitrage #Arbitrage #DigitalMarketing #PPC #Advertising #Programmatic
@ppc.landFYI: Explaining promotion #Promotion #Marketing #PPC #Advertising #DigitalMarketing
@ppc.landPublishers spent $113m in one month buying back their search traffic #DigitalMarketing #PaidSearch #PPC #SearchEngineMarketing #AI
@marketingnews.bsky.socialPublishers spent $113m in one month buying back their search traffic #DigitalMarketing #PaidSearch #PPC #SearchEngineMarketing #AI
@marketingnews.bsky.socialEvery tool in the stack was named by a different room #MarketingTools #DigitalMarketing #DataAnalysis #PPC #ContentStrategy
@ppc.landEvery tool in the stack was named by a different room #MarketingTools #DigitalMarketing #DataAnalysis #PPC #ContentStrategy
@ppc.landFYI: The in-housing argument has never actually been settled #InHousing #DigitalMarketing #AdTech #MarketingStrategy #PPC
@marketingnews.bsky.socialFYI: The in-housing argument has never actually been settled #InHousing #DigitalMarketing #AdTech #MarketingStrategy #PPC
@danytraversy.bsky.social#Google is testing exact and phrase match Search campaigns for text ads inside #AI Mode, confirmed by Ginny Marvin. It only triggers on queries with clear, direct intent, so tightly targeted campaigns may reach AI Mode without switching to AI Max or PMax. #PPC #MarketingSky
@ppc.landInuvo gains post-bid verification from FouAnalytics inside IntentKey #DigitalMarketing #PPC #AdTech #MarketingAutomation #DataAnalytics