Content marketing success falls to 12-year low: Survey

AI isn't hurting content performance. Dropping proven content strategies is the bigger reason content isn't delivering, survey suggests.
#seo #smm

Everyone Is Quoting The Same Number And Getting Different Answers

Publishers are blocking AI crawlers on a metric whose denominator is missing an unknown share of referrals.
#seo #smm

Amazon pilots ChatGPT Ads through its DSP

Amazon is piloting access to ChatGPT Ads through Amazon DSP, letting U.S. advertisers extend campaigns into conversational ads.
#seo #smm

How to use Claude to run a stronger CRO audit

Claude can sort CRO data, surface patterns, and organize findings, but human judgment is still needed to validate conversion problems.
#seo #smm

Как продвигаться в Threads: практические кейсы 2026 года

Продвижение в Threads в 2026 году стоит строить вокруг узкой…

Подробнее: https://gruzdevv.ru/stati/prodvizhenie-v-threads-prakticheskie-kejsy/

#Threads #продвижениевThreads #SMM #контентстратегия #аналитикамаркетинга #кейсыпродвижения #IT

How Do I Keep Control As Platforms Automate My Account? – Ask A PPC

Keep AI-driven PPC accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that preserve performance without surrendering control.
#seo #smm

When SEO best practices become SEO dogma

SEO best practices often start with good reasoning. So why do we still treat old recommendations like gospel after the context has changed?
#seo #smm

YouTube Gives You Feedback On Shorts Before Publishing

YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users
#smm #youtube

OpenAI reportedly blocks rival AI tools from advertising in ChatGPT

OpenAI is reportedly blocking ads for competing image and audio AI tools from running inside ChatGPT.
#seo #smm

How to use multiple MMMs to make better paid media decisions

Compare MMM outputs to expose hidden assumptions, surface uncertainty, and identify which budget decisions need further testing.
#seo #smm

The dehumanization of SEO: Displaced by code, ignored by communication

When SEO gets reduced to keywords, audits, and content production, software will always look cheaper. That’s where the real risk begins.
#seo #smm

Your marketing agent is working. Can you see what informs its recommendations? by Rokt mParticle

Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.
#seo #smm

How Local Businesses Can Build Visibility In AI Search

Moz leaders Jonathan Berthold and Kevin Chen explain how listings, reviews, mentions, and social activity shape local recommendations in AI search.
#seo #smm

How Freshpet Earned AI’s Trust: A GEO & AI Visibility Playbook

Freshpet and Intero Digital explain how brands can audit AI visibility, restructure content for citation, and connect GEO work to business priorities.
#seo #smm

Le Monde Says AI Overviews Haven’t Hurt Its Audience So Far

Le Monde says its audience hasn't dropped since AI Overviews launched in France, while app traffic and subscriber growth complicate the broader traffic story.
#seo #smm

5 AI Models, 4 Signals: What 120K Mentions Reveal About Multi-Location SEO

Explore how multi-location businesses can optimize for AI models like ChatGPT and Gemini. Learn the key factors for success.
#seo #smm

WordPress Co-Founder Matt Mullenweg Ousted As CEO Of Automattic

Automattic's board of directors placed Matt Mullenweg on paid leave of absence. Mullenweg claims conspiracy against him.
#seo #smm

X adds new anti-lawsuit provision to terms of service

The platform’s user responsibility agreement now requires waivers for class action and jury trials, even as the app faces a current court case.
#seo #smm

ChatGPT Shopping Results Lean Hard On Product Feeds

ChatGPT Shopping is pulling more product picks from what it calls feed-integrated sources, and store visibility moved too.
#seo #smm