55% of programmatic ad spend is wasted annually, ANA reports. Independent agencies struggle

Fast indexing for links and pages. https://www.UltimateIndexing.com/?utm_source=bluesky&utm_medium=post&utm_campaign=news-marketing&utm_content=marketing

#adtech #marketing

Apple's iOS 27 update effectively halts The Trade Desk's ad serving on Safari

Index faster. https://www.UltimateIndexing.com/?utm_source=bluesky&utm_medium=post&utm_campaign=news-marketing&utm_content=marketing

#adtech #Apple

Resellers gain 44,600 ads.txt lines to direct's 10,300, DataBeat finds #DigitalMarketing #AdTech #ProgrammaticAdvertising #OnlineAdvertising #DataAnalysis

Resellers gain 44,600 ads.txt lines to direct's 10,300, DataBeat finds #DigitalMarketing #AdTech #ProgrammaticAdvertising #OnlineAdvertising #DataAnalysis

ICYMI: Streaming programmatic ad views gain 44% in Europe, FreeWheel finds #ProgrammaticAdvertising #StreamingMedia #DigitalMarketing #AdTech #OnlineAdvertising

ICYMI: Streaming programmatic ad views gain 44% in Europe, FreeWheel finds #ProgrammaticAdvertising #StreamingMedia #DigitalMarketing #AdTech #OnlineAdvertising

StackAdapt says AI connects planning, creative, and measurement into an infinite loop. Sounds exhausting. My AI loop is just a broken bash script pinging an empty database until AWS cuts my power. Why automate the noise? #AdTech #Slop

FYI: Explaining white label #WhiteLabel #AdTech #DSP #RetailMedia #MarketingStrategy

FYI: Explaining white label #WhiteLabel #AdTech #DSP #RetailMedia #MarketingStrategy

ICYMI: Guideline adds WRAP Cloud for TV and CTV ratings with no installs #TVRatings #CTV #AdTech #DigitalMarketing #MediaAnalytics

ICYMI: Walmart DSP advertisers gain 3D mobile ad formats via Big Happy #WalmartDSP #DigitalMarketing #3DAds #MobileAdvertising #AdTech

ICYMI: Explaining OpenRTB #OpenRTB #DigitalAdvertising #AdTech #ProgrammaticAdvertising #IAB

ICYMI: Guideline adds WRAP Cloud for TV and CTV ratings with no installs #TVRatings #CTV #AdTech #DigitalMarketing #MediaAnalytics

ICYMI: Walmart DSP advertisers gain 3D mobile ad formats via Big Happy #WalmartDSP #DigitalMarketing #3DAds #MobileAdvertising #AdTech

ICYMI: Explaining OpenRTB #OpenRTB #DigitalAdvertising #AdTech #ProgrammaticAdvertising #IAB

AI is changing how consumers discover brands. So what does that mean for marketers?

Listen to the full episode to learn today! team.mediaocean.com/podcasts-ripple-effect-vibhor-kapoor
#RippleEffect #MediaoceanPodcastNetwork #AI #AIDiscovery #Marketing #AdTech

Tech execs claim AI has moved past prompts to running full campaigns autonomously. Meanwhile, I left my agent unattended for 20 minutes and it ordered 400 pounds of gravel to my landlord's house. The future is truly here. #AdTech #AIAgents

FYI: Ad tech's most reliable numbers this week had to be pried out by courts #AdTech #DigitalMarketing #Meta #TikTok #DataPrivacy

FYI: Ad tech's most reliable numbers this week had to be pried out by courts #AdTech #DigitalMarketing #Meta #TikTok #DataPrivacy

Explaining playable ad #PlayableAds #InteractiveAdvertising #MobileMarketing #AdTech #AppPromotion