FYI: OpenX offers PRIVO-audited private deals for children's CTV ads #ChildrensAdvertising #CTV #DigitalMarketing #Privacy #AdTech

ICYMI: Explaining Magnite #Magnite #Advertising #SSP #AdTech #DigitalMarketing

ICYMI: Explaining Magnite #Magnite #Advertising #SSP #AdTech #DigitalMarketing

Retail media networks operated by Amazon, Walmart, and Kroger sell advertising that targets consumers based on.

So what: loyalty programs trade a discount for a purchase dossier. Sign up with an email alias and a Google Voice number, or skip it.

#privacy #adtech #amazon #walmart #indigoprivacy

ICYMI: Kargo says self-serve Karlo lifted ad recall 21% in Ad Council campaign #Advertising #DigitalMarketing #AdTech #BrandAwareness #ConnectedTV

ICYMI: Kargo says self-serve Karlo lifted ad recall 21% in Ad Council campaign #Advertising #DigitalMarketing #AdTech #BrandAwareness #ConnectedTV

FYI: OpenX is first platform to adopt HUMAN Security's ad verification suite #AdTech #DigitalMarketing #MarketingStrategy #BrandSafety #AdVerification

FYI: HUMAN needs one or two clients to prove its ad suite, Weide says #DigitalMarketing #Advertising #AdTech #MarketingStrategy #ClientAcquisition

FYI: HUMAN needs one or two clients to prove its ad suite, Weide says #DigitalMarketing #Advertising #AdTech #MarketingStrategy #ClientAcquisition

FYI: OpenX is first platform to adopt HUMAN Security's ad verification suite #AdTech #DigitalMarketing #MarketingStrategy #BrandSafety #AdVerification

Great conversations at our Mediaocean AI Ventures happy hour, co-hosted with Aperiam Ventures during Advertising Week New York. 👏

Thanks to everyone who joined us! Check out some highlights from the evening.
#MediaoceanAIVentures #AI #AdTech #AWNY26

Apple's Safari ad tech blocklist disrupts publishers, global ad spend hits $1.34T. Retailers pivot to advertising

Speedy indexing. https://www.UltimateIndexing.com/?utm_source=bluesky&utm_medium=post&utm_campaign=news-marketing&utm_content=marketing

#AdTech #MarketingNews

Zeta is accelerating its AI infrastructure expansion with its second major acquisition in just three days.

$ZETA #AI #AdTech #Stocks #Trading

Melius Raises $20M to Build AI Tools for Advertising

#Melius #AI #Funding #AdTech #Startups

Apple's secret advertiser blocklist dominates Advertising Week discussions. Concerns grow over transparency and reach

Index faster. https://www.UltimateIndexing.com/?utm_source=bluesky&utm_medium=post&utm_campaign=news-marketing&utm_content=marketing

#adtech #apple

DoubleVerify is adding attribution and brand-suitability tools for ads in ChatGPT, per Yahoo Finance and LBBonline. It said Weight Watchers saw a cost per acquisition 15.3% below benchmark. AI chat is becoming a measurable ad channel. #AdTech #Marketing

ICYMI: Trade Desk to test iOS 27.2 beta as Safari ad-domain ticket stays open #TradeDesk #iOSBeta #SafariAds #DigitalMarketing #AdTech

ICYMI: Trade Desk to test iOS 27.2 beta as Safari ad-domain ticket stays open #TradeDesk #iOSBeta #SafariAds #DigitalMarketing #AdTech

Explaining Magnite #Magnite #Advertising #SSP #ProgrammaticAdvertising #AdTech