📈💬💡 Learn which identities the person values, then connect the evidence to a positive aspect of one of them. The communicator does not need to share that identity, but the connection must be accurate & respectful. #DataCommunication #SocialPsychology #SocialIdentity

📈💬💡 Use a question, example, setting, or reminder that brings the helpful identity to mind, then present the evidence. The identity that is most active can influence attention, interpretation, & behavior. #DataCommunication #SocialPsychology #SocialIdentity

📈💬💡 Identify an existing role, value, or group membership that makes the audience more receptive to the finding. The identity must already matter to the audience; inventing an unrelated label is unlikely to help. #DataCommunication #SocialPsychology #SocialIdentity

📈💬💡 When appropriate, describe progress as unfinished rather than impossible. Labels such as “not yet” can support an identity based on capability & improvement instead of permanent failure. #DataCommunication #SocialPsychology #SocialIdentity

📈💬💡 The more strongly people identify with a group, the more emotionally they may react to evidence from (or favoring) an opposing group. Adjust the messenger, setting, & framing when group identity is strong. #DataCommunication #SocialPsychology #SocialIdentity

📈💬💡 Evidence may be resisted when it appears to undermine qualities a group proudly associates with itself. Present the finding without unnecessary insults to the group’s competence, morality, or uniqueness. #DataCommunication #SocialPsychology #SocialIdentity

📈💬💡 People often value groups that make them feel included while also making them feel distinctive. Avoid accompanying data with messages that imply the audience’s group is interchangeable, unimportant, or no longer special. #DataCommunication #SocialPsychology #SocialIdentity