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@ppc.landOct 9, 2026, 7:49 AM

FYI: Google Ads will auto-apply website coupons to some campaigns from October 12 #GoogleAds #DigitalMarketing #PPC #OnlineAdvertising #MarketingStrategy

@marketingnews.bsky.socialOct 9, 2026, 7:49 AM

FYI: Google Ads will auto-apply website coupons to some campaigns from October 12 #GoogleAds #DigitalMarketing #PPC #OnlineAdvertising #MarketingStrategy

@ppc.landOct 9, 2026, 7:49 AM

FYI: Explaining first look #FirstLook #ProgrammaticAdvertising #AdTech #DigitalMarketing #PPC

@marketingnews.bsky.socialOct 9, 2026, 7:49 AM

FYI: Explaining last look #Advertising #GoogleAds #PPC #DigitalMarketing #AdTech

@ppc.landOct 9, 2026, 7:49 AM

FYI: Explaining last look #Advertising #GoogleAds #PPC #DigitalMarketing #AdTech

@marketingnews.bsky.socialOct 9, 2026, 7:49 AM

FYI: Explaining first look #FirstLook #ProgrammaticAdvertising #AdTech #DigitalMarketing #PPC

@joebuildssystems.bsky.socialOct 9, 2026, 1:00 AM

Google's AI Max case study reports a 44x conversion lift for Colgate by targeting buy-ready searches, not browsers. Treat it as Google's claim. Full episode on YouTube (link in bio). #GoogleAds #AIMax #PPC

@marketingnews.bsky.socialOct 8, 2026, 7:28 PM

FYI: OpenAI gains 20 measurement partners for ChatGPT Ads #OpenAI #ChatGPT #DigitalMarketing #Ads #PPC

@ppc.landOct 8, 2026, 7:28 PM

FYI: OpenAI gains 20 measurement partners for ChatGPT Ads #OpenAI #ChatGPT #DigitalMarketing #Ads #PPC

@ppc.landOct 8, 2026, 5:59 PM

ICYMI: Weight Watchers' ChatGPT Ads CPA ran 15.3% below benchmark, DV says #WeightWatchers #ChatGPT #DigitalAdvertising #PPC #MarketingStrategy

@marketingnews.bsky.socialOct 8, 2026, 5:59 PM

ICYMI: Weight Watchers' ChatGPT Ads CPA ran 15.3% below benchmark, DV says #WeightWatchers #ChatGPT #DigitalAdvertising #PPC #MarketingStrategy

@ppc.landOct 8, 2026, 5:34 PM

FYI: Taboola survey: 81% of advertisers keep recycling audiences as budgets rise #DigitalMarketing #Advertising #MarketingTrends #PPC #AudienceTargeting

@marketingnews.bsky.socialOct 8, 2026, 5:34 PM

FYI: Taboola survey: 81% of advertisers keep recycling audiences as budgets rise #DigitalMarketing #Advertising #MarketingTrends #PPC #AudienceTargeting

@joebuildssystems.bsky.socialOct 8, 2026, 4:02 PM

Google AI Max writes your search ads for you, so your job is writing boundaries: exclude brand searches, set messaging restrictions, ban words you can't promise. Full episode on my profile (link in bio). #GoogleAds #AIMax #PPC

@ruiz-donatien.bsky.socialOct 8, 2026, 1:47 PM

AI makes versions nearly free.

Ideas are still the scarce part.

Data: AppsFlyer's 2026 creative report on gaming apps, read by Matej Lancaric.

#PPC #PerformanceMarketing #CreativeStrategy

More creatives isn’t more ideas. A variation isn’t a strategy. 60.7% Share of gaming video ad spend taken by the top 2% of creatives. A year earlier: 53.5%.Where the volume went Top spenders made 45% more variations in a year. Much of it: localisation, colour swaps, logo toggles. Variation isn’t idea, as Lancaric puts it.My read Fifteen years of PPC taught me one thing: the algorithm picks winners fast, but only from what you feed it. Feed it ideas, not versions.Tools multiply versions.
@theoasisbbs.bsky.socialOct 8, 2026, 12:29 PM

Mirari Custom Case Turns Amiga NG Into a Purple Showpiece
#Mirari #MorphOS #AmigaNG #Amiga #PPC #ChrisEdwardsRestoration #RetroComputing #CaseMod #WorldOfCommodore
theoasisbbs.com/mirari-custo...

@ppc.landOct 7, 2026, 7:44 PM

FYI: Explaining ROAS #ROAS #DigitalMarketing #PPC #Advertising #MarketingStrategy

@marketingnews.bsky.socialOct 7, 2026, 7:44 PM

FYI: Explaining ROAS #ROAS #DigitalMarketing #PPC #Advertising #MarketingStrategy

@ppc.landOct 7, 2026, 7:12 PM

ICYMI: Google emails site owners how many people chose them as a Preferred Source #Google #EmailMarketing #PreferredSource #SiteOwners #PPC

@marketingnews.bsky.socialOct 7, 2026, 7:11 PM

ICYMI: Google emails site owners how many people chose them as a Preferred Source #Google #EmailMarketing #PreferredSource #SiteOwners #PPC

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