Your president can be a powerful marketing channel.

Jerra Toms shares how 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 can build trust, boost visibility, and strengthen key relationships.

#HigherEdMarketing

⏳ Two weeks out: the Call for Speakers for #eduWeb27 opens October 1. New session formats this year include Fireside Chats and Practitioner Builds. Start shaping your idea now.
#HigherEdMarketing #CallForSpeakers

We build purpose-driven short films that capture raw realities. Plain truth is the most powerful story.

Students went on a trip to Liverpool with zero intention of applying to university. Then changed their minds🎓✨

#StudentOutreach #HigherEdMarketing #EducationVideo #ShortDoc #VideoInterview

Adult and graduate students often balance careers, families, finances, and questions about what comes next.

Mission-fit enrollment means understanding those realities and communicating with clarity, relevance, and trust.

#HigherEdMarketing #AdultEnrollment #MissionFitMarketing

53% of students 𝘵𝘢𝘬𝘦 𝘦𝘯𝘳𝘰𝘭𝘭𝘮𝘦𝘯𝘵 𝘢𝘤𝘵𝘪𝘰𝘯 𝗯𝗲𝗳𝗼𝗿𝗲 directly engaging a college, while 63% say 𝗴𝗲𝗻𝗲𝗿𝗶𝗰 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 makes them 𝘭𝘦𝘴𝘴 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥.

The next 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 has to connect anonymous rese...
#HigherEdMarketing #Enrollment

AI shouldn't 𝘳𝘦𝘱𝘭𝘢𝘤𝘦 admissions relationships, it should 𝘮𝘢𝘬𝘦 𝘵𝘩𝘦𝘮 𝘴𝘵𝘳𝘰𝘯𝘨𝘦𝘳.

This article introduces 𝗠𝗶𝘀𝘀𝗶𝗼𝗻-𝗙𝗶𝘁 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻, a framework for using #AIpersonalization in #HigherEdMarketing to help students discover where they truly belong.

#AI

Adult and graduate students often balance careers, families, finances, and questions about what comes next.

Mission-fit enrollment means understanding those realities and communicating with clarity, relevance, and trust.

#HigherEdMarketing #AdultEnrollment #MissionFitMarketing

Repost: Small colleges can’t afford to lead with #BrandAwareness. But they can earn it through content that delivers real value.

We’re revisiting this essential strategy on why you should start with #LeadGeneration.

#HigherEdMarketing

𝗘𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 starts before the inquiry form.

See how HCU is using in-school digital billboards, direct admission, and targeted campaigns to 𝗿𝗲𝗮𝗰𝗵 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗲𝗮𝗿𝗹𝗶𝗲𝗿—and measure what happens next.

#HigherEdMarketing

Repost: Small colleges can’t afford to lead with #BrandAwareness. But they can earn it through content that delivers real value.

We’re revisiting this essential strategy on why you should start with #LeadGeneration.

#HigherEdMarketing

53% of students 𝘵𝘢𝘬𝘦 𝘦𝘯𝘳𝘰𝘭𝘭𝘮𝘦𝘯𝘵 𝘢𝘤𝘵𝘪𝘰𝘯 𝗯𝗲𝗳𝗼𝗿𝗲 directly engaging a college, while 63% say 𝗴𝗲𝗻𝗲𝗿𝗶𝗰 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 makes them 𝘭𝘦𝘴𝘴 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥.

The next 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 has to connect anonymous rese...
#HigherEdMarketing #Enrollment

𝗙𝗮𝗹𝗹 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 are a diagnosis, not a final grade.

Look beyond headcount to conversion, revenue, melt, engagement, and mission alignment.

Learn is how colleges can learn from the cycle.

#HigherEdMarketing #EnrollmentStrategy

53% of students 𝘵𝘢𝘬𝘦 𝘦𝘯𝘳𝘰𝘭𝘭𝘮𝘦𝘯𝘵 𝘢𝘤𝘵𝘪𝘰𝘯 𝗯𝗲𝗳𝗼𝗿𝗲 directly engaging a college, while 63% say 𝗴𝗲𝗻𝗲𝗿𝗶𝗰 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 makes them 𝘭𝘦𝘴𝘴 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥.

The next 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 has to connect anonymous rese...
#HigherEdMarketing #Enrollment