Frozen kids’ meals get a character-led retail push: PuraVida Foods is expanding its KidsLife Disney & Pixar MicroSteam Bowls nationwide at Target and Kroger, broadening the brand’s footprint in the kids’ frozen meal set. 🛒❄️ #CPG

ZALT has launched V2, a reformulated nicotine-free electrolyte pouch with 372mg of active ingredients, new flavors and a sharper focus on hydration and performance communities. 🏃‍♂️💧 #CPG #Hydration

MFG announced a $75M+ media-for-equity fund to back growth-stage better-for-you CPG brands scaling in the U.S., trading ad inventory across TV, streaming, OOH, digital, radio and more for equity. 📺🥤 #CPG

MFG launches $75M+ media-for-equity fund to back better-for-you consumer brands, investing ad inventory across TV, streaming, OOH, digital and more to help growth-stage U.S. and global companies scale. Recent deals include TRIP and KA-EX. 📺🥤 #CPG

The Frozen Bean’s Sunkist Hydration and Collagen Peptides is adding Guava and Lychee flavors to its all-in-one collagen-electrolyte stick packs, alongside a formula upgrade with vitamin D and magnesium citrate. 🥤🌴 #CPG

🍬 Häppy Candy is rolling out its limited-edition Haunted Edition Halloween Variety Pack at about 2,000 Target stores nationwide, bringing Top 9 allergen-free gummies with 70% less sugar and no alternative sweeteners to the seasonal candy aisle. 🎃 #CPG

AIN’T has launched a low-caffeine energy drink built around InnoBev’s patented WakeUp BioWaker formula, which the company says supports wakefulness, focus and productivity without raising heart rate or blood pressure. 🧠⚡ #CPG

California Wine Month returns in September with a “Pour Outside the Lines” theme, encouraging everyday wine occasions, unexpected pairings and harvest-season experiences across the state’s wineries and regions. 🍷🌅 #Wine #CPG

Salt Trail Brands, a family-owned SoCal startup, has launched with four single-origin salts in bold, design-forward 12 oz. pouches. The line includes Himalayan, sea and flake salts positioned for cooking, finishing and grinders. 🧂✨ #CPG