The talks are done. The pub isn't.

The brightonSEO Thursday night party is happening now at The Tempest.

Come and grab a drink, catch up with people you've met today, keep the conversation going and have a go at the casino while you're at it.

No booking needed. Just bring your #brightonSEO badge.

Agentic engineering is not vibe coding, and there's a right way to do it. In this session, @raygrieselhuber.bsky.social walks through the data strategies marketers need to build reliable data products for AI search and SEO. Skyline.

#BrightonSEO #AgenticSEO

How does Ahrefs use AI on its blog without turning it into slop? @thinking-slow.bsky.social goes behind the scenes: updating search content, 'vibe writing' essays, personalised tools, and fully automated SEO content. In Auditorium 1. #BrightonSEO #ContentEngineering

Full house in Aud 2, as @judithlewis.bsky.social tells us about Schema in the AI era, from rich results to machine interpretation. Great session, Judith!

#BrightonSEO #Schema

Brief AI before it briefs itself. @dixonjones.bsky.social introduces Entity Maps, an open standard that helps AI systems describe and cite your brand accurately. Auditorium 1.

#BrightonSEO #EntitySEO

Some people come for the talks, some come for the swag. The best ones come for both and leave with a portrait. #BrightonSEO #caricaturesbyLBHQ

Three's a crowd, but make it a masterpiece. #caricaturesbyLBHQ #BrightonSEO

Our caricaturist doesn't just capture faces, they capture your swag too!
#caricaturesbyLBHQ #BrightonSEO

Jeremy McDonald asked us to think differently about AI tools.

Don't ask “How can I do my job more efficiently with AI?”
Ask “How can I do a job that was impossible before?”

I agree. Truly the sky is the limit and our job is to not limit our belief on how high the sky goes.

#brightonseo

Haha! I just left this session walking away with my laptop open so that Claude could still work on my code while I walked. #2026problems.

#brightonseo

The duo that SEOs together, gets drawn together. #caricaturesbyLBHQ #BrightonSEO

Your customer 'discovered' you five times before they ever opened Google. How? Through a FYP video, a Reddit thread, a saved Instagram post, a YouTube comment. @ash-liddell-seo.bsky.social from Deviation follows that journey and explains what it means for search marketing.

#BrightonSEO

Great talk by @dii.je today on Advanced Technical SEO!

#brightonseo

Just in from Aud 1, Carmen Domínguez is discussing the three fundamental lenses of the Reddit Report in her insightful session on "Smash Your SEO & Reputation Goals with One Word: Reddit".

#BrightonSEO

Just in from Aud 2 - @sarahmcduk.bsky.social discussing how to make the best use of the Podcast content format and make it your impeccable EEAT strategy.
#BrightonSEO

A portrait of friendship, with a little caricature magic. ✨ #CaricaturesbyLBHQ #BrightonSEO

The details, the smile, the personality — all captured in one sketch. 🎨🖌️
#CaricaturesbyLBHQ #BrightonSEO UK

Two friends, one portrait, double the fun. #caricaturesbyLBHQ #BrightonSEO

I think there was a video a few years back which explained that they want us to pronounce it "H-refs". I can't find the video but here is this: ahrefs.com/blog/how-to-...

#brightonseo

Most SEO forecasts turn a chain of guesses into one precise-looking number. James Yorke (@jamesyorke.bsky.social) introduces the Range Model, a six-step approach with conservative, central and upside scenarios built in. Catch it in Syndicate 1&2.
#BrightonSEO #SEOForecasting