Only 54% of U.S. adults now say they drink alcohol. 🍹
Meanwhile: • 93% of NA buyers also buy alcohol • 47% mix alcoholic + NA drinks on the same outing • 17% swapped in an NA drink in the past year
Are you drinking less than you used to?

Only 54% of U.S. adults now say they drink alcohol. 🍹
Meanwhile: • 93% of NA buyers also buy alcohol • 47% mix alcoholic + NA drinks on the same outing • 17% swapped in an NA drink in the past year
Are you drinking less than you used to?
List a favorite book where somebody gets sober and discovers the plot did NOT, in fact, end.
Our reading list so far:
📚 Dry — Augusten Burroughs
📚 The Unexpected Joy of Being Sober — Catherine Gray
📚 The Sober Diaries — Clare Pooley
New zero-proof spot alert! 🍹🎷
Café 333 opened this year in Kansas City as the city's first alcohol-free jazz bar—complete with live music, food, and signature mocktails.
www.cafe333kc.com
#Mocktails #ZeroProof #AlcoholFree #KansasCity #SoberCurious
Spicy marg!
NA agave spirit + fresh lime juice + dried jalapeño slice + lime wheel + salted rim 🍹🔥
Try it with Almave Blanco 👇
www.almave.com/products/bla...
#MockTale #Mocktails #ZeroProof #NonAlcoholic #SpicyMargarita #SoberCurious #SoberOctober
🍺 Oktoberfest without the alcohol!
🍂 Untitled Art FLVR! NA Oktoberfest
🍂 Athletic Brewing Oktoberfest
🍂 Atmos Brewing Oktoberfest
🍂 Go Brewing Oktoberfest
Prost to keeping the ritual and skipping the booze. 🍻
#MockTale #NonAlcoholicBeer #NABeer #Oktoberfest #SoberCurious #AlcoholFree #FallDrinks
DIY zero-proof whiskey? 🥃
Steep 4 bags black cask/barrel-aged tea with 3 pieces orange zest, 6 whole cloves + 3 cinnamon sticks in 3 cups boiling water for 10–15 min.
Cool, strain & refrigerate for up to a week. Use it as a whiskey alternative!
If you've tried to drink less but found yourself drinking more, that gap between intention and reality is real. You're not broken. Share this with someone sitting in that same gap.
#sobriety #sobercurious #recoveryispossible #addictionrecovery #jibtide
Can't Find N/A Drinks?
Meet MockTale.
We don’t care why you’re not drinking.
And neither should anyone else.
¿Qué es la generación agua con gas y por qué se bebe menos alcohol? #GeneracionAguaConGas #AguaConGas #Alcohol #Jovenes #GeneracionZ #VidaSaludable #ConsumoResponsable #BebidasSinAlcohol #Cerveza00 #SoberCurious #Hosteleria #Tardeo #felizlunes #21deseptiembre
What I was actually afraid of losing #sobriety, #sobercurious, #alcoholfree
The drink is never really about thirst. What are you actually looking for when you reach for it?
#sobercurious #sobriety #recoveryispossible #addictionrecovery #jibtide
U.K. report finds alcohol-free drinks do not lead consumers to stronger alcohol #AlcoholFree #HealthierChoices #UKNews #SoberCurious #DrinkResponsibly
You don't owe anyone the story behind your drink order. If you need to hear that, pass it on.
He wasn't real and I still mourned him #sobriety, #sobercurious, #identity
Your path to staying sober might look nothing like someone else's. That's not a problem. That's how it works.
#sobriety #recoveryispossible #sobercurious #addictionrecovery #healingtimeline
Willpower gets you to day one. Everything after that lives in the actual support you build around yourself. Tag someone who's learning this right now.
#sobriety #recoveryispossible #addictionrecovery #sobercurious #jibtide
Your brain isn't broken. It's learning. If you're in that space right now, sit with that. And if you know someone who needs to hear it, tag them.
#sobriety #recoveryispossible #healingtimeline #sobercurious #jibtide
Sometimes the urge passes faster than you think. What helps you ride it out?
#sobriety #sobercurious #recoveryispossible #ridethewave #jibtide
What's a drinking myth you used to believe? Drop it below.
#sobriety #sobercurious #recoveryispossible #alcoholfree #jibtide
Sober September: Inside 2026's Biggest Mindful Drinking Trend
Everyone at brunch is suddenly ordering the "interesting" mocktail instead of mimosas. Sober September isn't a fluke — it's the biggest shift in how we socialize in years.
Join the movement ↓
#SoberCurious