FYI: 40% of Americans would let AI agents act for them, Channel V Media finds #AI #ArtificialIntelligence #Survey #TechTrends #ConsumerBehavior
@marketingnews.bsky.social
@marketingnews.bsky.socialFYI: 40% of Americans would let AI agents act for them, Channel V Media finds #AI #ArtificialIntelligence #Survey #TechTrends #ConsumerBehavior
@ppc.landFYI: 40% of Americans would let AI agents act for them, Channel V Media finds #AI #ArtificialIntelligence #Survey #TechTrends #ConsumerBehavior
@bryandoesthemost.bsky.socialDemographics tell you who someone is. Not why they buy.
Double income, no kids describes a household. It says nothing about why they pick one sports drink over another.
Start with what the product does instead. Then ask: who else has this problem?
@bryandoesthemost.bsky.socialBest Day did not grow by copying Athletic Brewing.
We looked for people the category ignored and found 7M potential customers.
One insight: cutting back on alcohol was improving their sex lives.
So we made an ad about sober sex. It went viral.
#10 to #2 in six months.
@bryandoesthemost.bsky.socialTactics change. Channels change. The latest marketing hack changes every few months.
Why people buy does not.
Context, habits, identity, trust, the people around them.
I care more about what will still be true 18 months from now than what is working this month.
@killbaitaustralia.bsky.socialWhy Do Consumers Sign Up for Loyalty Programs but Fail to Use Them?
🤖 IA: It's not clickbait ✅
👥 Users: It's not clickbait ✅
#loyaltyprograms #consumerbehavior #supermarkets
👇👇👇
@ppc.landICYMI: Explaining purchase frequency #PurchaseFrequency #SalesStrategy #ConsumerBehavior #MarketingTips #BrandLoyalty
@marketingnews.bsky.socialICYMI: Explaining purchase frequency #PurchaseFrequency #SalesStrategy #ConsumerBehavior #MarketingTips #BrandLoyalty
@ssrn.bsky.socialDo delivery subscriptions really pay for themselves? New research finds that many subscription programs redistribute value rather than create it, with roughly half of subscriber relationships failing to generate positive lifetime savings. spkl.io/633267pube
#ConsumerBehavior
@marketingnews.bsky.social61.1% of US consumers link website quality to product quality, Kinsta finds #WebsiteQuality #ProductQuality #ConsumerBehavior #MarketingInsights #DigitalMarketing
@ppc.land61.1% of US consumers link website quality to product quality, Kinsta finds #WebsiteQuality #ProductQuality #ConsumerBehavior #MarketingInsights #DigitalMarketing
@marketingnews.bsky.socialICYMI: Store locators in the middle of DOOH ads cut visit intent 10%, Vistar finds #DOOH #Marketing #Retail #Advertising #ConsumerBehavior
@ppc.landICYMI: Store locators in the middle of DOOH ads cut visit intent 10%, Vistar finds #DOOH #Marketing #Retail #Advertising #ConsumerBehavior
@austriareportcom.bsky.socialAustrian Food Spending Shifts to Discounted Goods
#Austria #RetailTrends #ConsumerBehavior #FoodPrices #Supermarkets
@marketingnews.bsky.socialFYI: Explaining reference price #Marketing #PricingStrategy #ConsumerBehavior #DigitalMarketing #SalesTips
@ppc.landFYI: Explaining reference price #Marketing #PricingStrategy #ConsumerBehavior #DigitalMarketing #SalesTips
@ppc.landICYMI: Explaining reference price #ReferencePrice #PricingStrategy #ConsumerBehavior #MarketingTips #RetailMarketing
@marketingnews.bsky.socialICYMI: Explaining reference price #ReferencePrice #PricingStrategy #ConsumerBehavior #MarketingTips #RetailMarketing
@ppc.landExplaining reference price #ReferencePrice #PricingStrategy #ConsumerBehavior #RetailMarketing #Discounts
@marketingnews.bsky.socialExplaining reference price #ReferencePrice #PricingStrategy #ConsumerBehavior #RetailMarketing #Discounts