@leaders-insights.bsky.socialGoogle keeps AdX and DFP. Six years of a compliance monitor instead.
1. Ask your publisher partners for the auction data the ruling opens up.
2. Test one rival ad server on 10% of spend now, not in 2027.
3. Rewrite your 2027 open web assumptions now.
Does your media plan change? #AdTech
@ppc.landFYI: Explaining playable ad #PlayableAd #MobileGaming #InteractiveAds #AdTech #DigitalMarketing
@marketingnews.bsky.socialFYI: Explaining playable ad #PlayableAd #MobileGaming #InteractiveAds #AdTech #DigitalMarketing
@ppc.landJudge Castel sends Google's $1.72bn ad tech damages claims to a jury #Google #AdTech #DamagesClaims #Trial #JudgeCastel
@marketingnews.bsky.socialJudge Castel sends Google's $1.72bn ad tech damages claims to a jury #Google #AdTech #DamagesClaims #Trial #JudgeCastel
@ppc.landFYI: Explaining mediation platform #MediationPlatform #AdTech #DigitalMarketing #ProgrammaticAdvertising #MobileAds
@marketingnews.bsky.socialFYI: AppLovin sues Unity to halt Ad Quality data collection within 5 business days #AppLovin #Unity #AdQuality #DataCollection #AdTech
@marketingnews.bsky.socialFYI: Explaining mediation platform #MediationPlatform #AdTech #DigitalMarketing #ProgrammaticAdvertising #MobileAds
@ppc.landFYI: AppLovin sues Unity to halt Ad Quality data collection within 5 business days #AppLovin #Unity #AdQuality #DataCollection #AdTech
@marketingnews.bsky.socialFYI: Apple's iOS 27 blocks The Trade Desk from serving ads on Safari #iOS27 #AppleUpdate #DigitalMarketing #AdTech #Privacy
@ppc.landFYI: Apple's iOS 27 blocks The Trade Desk from serving ads on Safari #iOS27 #AppleUpdate #DigitalMarketing #AdTech #Privacy
@marketingnewsdaily.bsky.socialJamloop's Verified Supply aims to boost CTV ad transparency. Direct deals & validation key
Index faster with. https://www.UltimateIndexing.com/?utm_source=bluesky&utm_medium=post&utm_campaign=news-marketing&utm_content=marketing
@marketingnews.bsky.socialFYI: Amazon Ads puts 4-step DVA+ campaign builder in US closed beta #AmazonAds #DigitalMarketing #AdTech #MarketingStrategy #CampaignManagement
@ppc.landFYI: Amazon Ads puts 4-step DVA+ campaign builder in US closed beta #AmazonAds #DigitalMarketing #AdTech #MarketingStrategy #CampaignManagement
@ppc.landFYI: Streaming programmatic ad views gain 44% in Europe, FreeWheel finds #ProgrammaticAdvertising #StreamingAds #DigitalMarketing #AdTech #EuropeMarketing
@marketingnews.bsky.socialFYI: Streaming programmatic ad views gain 44% in Europe, FreeWheel finds #ProgrammaticAdvertising #StreamingAds #DigitalMarketing #AdTech #EuropeMarketing
@ppc.landFYI: Explaining OpenRTB #OpenRTB #IABTechLab #AdTech #DigitalMarketing #ProgrammaticAdvertising
@marketingnews.bsky.socialFYI: Explaining OpenRTB #OpenRTB #IABTechLab #AdTech #DigitalMarketing #ProgrammaticAdvertising
@innovid.bsky.socialOn a new episode of our InnovidTV Mini Mic Series, VGW's Sonja Popovic joins host Kevin Wanless to discuss how her team is incorporating AI into its tech stack.
Watch the conversation here, as well as more on our site!
#InnovidTV #MiniMicSeries #AI #Gaming #AdTech
@marketingnewsdaily.bsky.socialGoogle wins federal judge ruling keeping adtech business intact; Trade Desk strategy impacted
Speedy indexing. https://www.UltimateIndexing.com/?utm_source=bluesky&utm_medium=post&utm_campaign=news-marketing&utm_content=marketing